I recently sought inspiration from a website URL I had bookmarked some time ago.
The site was for a marketing campaign created by Jones New York earlier this summer that urged women consumers to “empower their confidence.”
Part promotional, part motivational, the campaign was masterfully crafted to accentuate a woman’s power to make a difference in the workplace — while looking stylish, of course.
The project was fashioned using data from "The Shriver Report: A Woman’s Nation," a study by Maria Shriver and the Center for American Progress, and included stunning photography by Annie Leibovitz, inspiring videos of businesswomen in Washington, D.C., and an empowerment fund for new entrepreneurs pursuing their dreams.
I was delighted by two things in the JNY initiative: 1) It featured a dear counselor-friend of mine Sheila Brooks, founder and CEO of SRB Communications, an award-winning media and communications agency in D.C. Brooks is a fierce, no-nonsense lady who epitomizes the campaign catchwords: Visionary. Outspoken. Always in Style; 2) It created an interactive book of career wit and wisdom, with a foreword by Dee Dee Myers, former press secretary for President Bill Clinton and the first woman to hold that post.
The stories and quotes from women of all professions and walks of life in The Little Black Book are heartening. “Think about where you’re going, nevermind where you’ve been.” “No guts, no glory. In this day and age, women must be fearless, but smart.” “The most attractive thing a woman can wear is confidence!” “Tossed by the waves, she does not sink.”
As the job market tightens and, in some cases, as workplaces become ruthless, women need to be strong and courageous. They also need to be supportive of each other. Individually and collectively, we must embrace our confidence and not downplay our contributions. We must know our value and know that we are valuable.
On the JNY website, Meyers summed it up best by saying, “In short, we have to own our accomplishments and we have to talk about them. It’s not an exercise in chest beating. It’s a way to make sure that goals are met, best practices are recognized, and credit is fairly distributed. Only then will women be able to contribute to the best of our abilities. And only then will we be able to make the difference that we know we can make.”
Now that’s a campaign definitely worth our attention.
The site was for a marketing campaign created by Jones New York earlier this summer that urged women consumers to “empower their confidence.”
Part promotional, part motivational, the campaign was masterfully crafted to accentuate a woman’s power to make a difference in the workplace — while looking stylish, of course.
The project was fashioned using data from "The Shriver Report: A Woman’s Nation," a study by Maria Shriver and the Center for American Progress, and included stunning photography by Annie Leibovitz, inspiring videos of businesswomen in Washington, D.C., and an empowerment fund for new entrepreneurs pursuing their dreams.
I was delighted by two things in the JNY initiative: 1) It featured a dear counselor-friend of mine Sheila Brooks, founder and CEO of SRB Communications, an award-winning media and communications agency in D.C. Brooks is a fierce, no-nonsense lady who epitomizes the campaign catchwords: Visionary. Outspoken. Always in Style; 2) It created an interactive book of career wit and wisdom, with a foreword by Dee Dee Myers, former press secretary for President Bill Clinton and the first woman to hold that post.
The stories and quotes from women of all professions and walks of life in The Little Black Book are heartening. “Think about where you’re going, nevermind where you’ve been.” “No guts, no glory. In this day and age, women must be fearless, but smart.” “The most attractive thing a woman can wear is confidence!” “Tossed by the waves, she does not sink.”
As the job market tightens and, in some cases, as workplaces become ruthless, women need to be strong and courageous. They also need to be supportive of each other. Individually and collectively, we must embrace our confidence and not downplay our contributions. We must know our value and know that we are valuable.
On the JNY website, Meyers summed it up best by saying, “In short, we have to own our accomplishments and we have to talk about them. It’s not an exercise in chest beating. It’s a way to make sure that goals are met, best practices are recognized, and credit is fairly distributed. Only then will women be able to contribute to the best of our abilities. And only then will we be able to make the difference that we know we can make.”
Now that’s a campaign definitely worth our attention.